Customer journeys
End-to-end flows that move customers from first touch to signed and verified.
These outcomes are powered by Playground - over ten years of enterprise-grade communications infrastructure, now with AI execution and compliance built in.
From digital onboarding to arrears management - here's what teams have shipped on Upwire across regulated industries.
End-to-end flows that move customers from first touch to signed and verified.
Multi-stage processes orchestrated across teams, channels, and systems.
High-volume, time-sensitive messages delivered through the right channel.
AI-triggered documents created, versioned, and delivered with a full audit trail.
Compliant payment capture and arrears workflows embedded into customer journeys.
The more regulated the environment, the harder execution becomes - and the more valuable the solution.
AI-driven collections, decisioning, and customer communications - PCI compliant, fully audited, zero compliance exposure.
Autonomous AI workflows that contact, negotiate, and resolve - within regulatory boundaries, documented at every step.
Claims processing and customer interactions executed by AI - with provable compliance at every touchpoint.
Customer lifecycle and retention driven by AI agents operating inside controlled, auditable boundaries.
An ASX-listed finance company replaced expensive manual contact centre outreach with automated, personalised payment journeys - and transformed their collections performance in 30 days.
Thorn Business Finance (part of ASX-listed Thorn Group) was relying on a manual contact centre to chase overdue payments. The approach was expensive and reaching only a fraction of their borrower base - with active responses from just 11% of customers contacted.
Upwire automated Thorn's payment outreach with personalised SMS and email - each containing a link to a tailored NanoSite that gave customers control over how and when they engaged. Engagement climbed from 11% to 84% immediately - a 660% uplift. More than 3,000 customers completed a payment plan agreement within the first two days. Over $8 million in incremental revenue in phase one.
Industry: Financial Services · ASX-listed · $8M+ phase one revenue
Australia's largest online auction house replaced a manual, inconsistent collections process with a structured 7-day automated workflow - and got dramatically better outcomes with dramatically fewer people.
Over 10% of customers had lapsed payment cards by the time they won an auction - creating a collections problem that was expensive and slow to manage manually.
A three-stage, seven-day collections workflow with escalating messages across SMS, email, and digital payment portals. Collections staff reduced by 80%. Collection rates improved by 30%.
Industry: Online Retail · 80% staff reduction · 30% collection rate improvement
A major superannuation group was losing prospective members to abandoned applications. Automated onboarding communications turned that leakage into one of their best-performing member acquisition channels.
Very low completion rates on online member applications. The onboarding journey was fragmented - members would start an application and abandon it before completion.
A transformative member onboarding communication solution - automatically engaging prospective members at the right moment, through the right channel. The result: a 2300% uplift in online application completion.
Industry: Superannuation · 2300% uplift in application completion